Wat is da main challenge in terms of perception faced by marketers trying to discourage socialy undesirable ?

411>The results of a study by the national tobaaco campign based on the theme evry cigratte is doin u damage were relesed in dec1998 and sugeested tht ANTI -Smoking advertisemnts shud be broadcasted year around according to Judith Watt , exec director of quit campign sucess of the advertisements showecd that they need to b on air 52 weeks of the year .


the campaign which has been braodcatsed since 1997 urges smokers to call a national quitline for more information .Doctor elanie wakefield from the royal adelaide cancer hospital was in charge of the study evaluating the campaign and found it to be both popular and effective more over wen contacted 12 months later 29% of callers had stoped smoking which is good rate. when there were no advertisements on air for quitline the number of callers fell down telling the need to contonuos advertising .
Reply:bLAH bLAH bLAH bLAH. SHORTEN THE QUESTION!